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6 Years of Vince | From Whangārei to 36,000kg of Veggies on Plates

Six years ago Vince first landed on a supermarket shelf. Since then, with the support of our customers, we’ve helped put over 36,000kg of vegetables on plates across New Zealand and Australia. A look back on the journey so far… and what’s ahead.

Why I chose to use whole food ingredients.

Healthy eating has become increasingly complicated. This is a reflection on why we chose to build Vince around real vegetables and whole ingredients instead of chasing nutrition trends and added extras.

Why We Slow Dry Our Tramping Meals

We chose slow low-temperature drying for our tramping meals to create deeper flavour, rich savoury notes, and a more comforting real-food experience on the trail. Just add boiling water and enjoy a meal that tastes closer to slow cooked than heavily processed hiking food.

How to Get Kids to Eat More Vegetables (Yes, Even If You “Smuggle” Them In)

Getting kids to eat vegetables isn’t always easy. Here’s a simple, real-life approach that helps you add more veg to family meals – without the stress.

Hiking Food That Actually Tastes Good: Easy, Healthy Meals for the Trail

Looking for hiking food that actually tastes good? Discover easy, healthy meals made with real vegetables – just add boiling water and you’re sorted.

Healthy Meal Prep Made Easy (Without Spending Hours in the Kitchen)

Looking for healthy meal prep ideas? Vince makes easy, high-fibre meals with real vegetables – simple, quick, and ready in minutes.

Can You Use Vince as a Mince Alternative?

Discover how Vince works as a mince alternative made with real ingredients. Easy to cook, delicious to eat, and 100% plant-based.

Utilising Wonky, Veg Less Energy, Less Food Waste our environmental impact

Did you know? Globally, about 45–50% of all fruits and vegetables produced are wasted, making them the most wasted fo...

Why Vince Meals Taste Better — The Story Behind the Method

Why do Vince meals taste better? It starts with a chef-led cooking process, fresh New Zealand vegetables, and a unique air-drying method developed right here in Aotearoa. Trampers were the first to notice - now it’s your turn to try the difference.

The Fibre Gap: Why Most of Us Aren’t Getting Enough (And Tips On How To Fix It Easily)

Most Kiwis aren’t getting enough fibre - about 70% fall short of their daily goal. Fibre is the quiet hero of good health, keeping your gut happy and digestion running smoothly. Learn how much you need, how to increase it safely, and how Vince makes it easy to fill the fibre gap (without bran muffins or fuss).

Vince and Mince - The perfect team

We are always looking for simple ways to reduce our impact on the environment and improve our health. By combing Vinc...
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