Why I chose to use whole food ingredients.
May 21, 2026
Something I’ve reflected on while building Vince is how complicated healthy eating has become.
Added protein. Added fibre. Added vitamins.
And while those things can absolutely have a place, I found myself coming back to the idea of using real, whole ingredients first.
Not because food needs to be perfect, but because whole vegetables already bring so much with them naturally.
I think sometimes we underestimate how powerful simple food can be 🌱
